Are women turned off by sexy adverts for cheap products?

Matt Craddock (@Matt_Craddock) takes a long hard look at a recent Psych Science paper about sexual content in advertising, wrapped up in some good old fashioned evolutionary psychology on what women probably want from sex.

Vohs, K. D., Sengupta, J, & Dahl, D. W. (2013). The Price Had Better Be Right: Women’s Reactions to Sexual Stimuli Vary With Market Factors. Psychological Science.


About Andrew D Wilson

I am a Senior Lecturer in Psychology at Leeds Beckett University. My research is in perception, action and embodied cognition.
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